Coders recorded data on scannable forms for each interval as they viewed it. Sexual minorities and the mass media. Communication and construction of homosexuality. Executives at the year-old research firm, which has become a punching bag for frustrated producers and executives amid declining ratings and the rise of streaming, said its total viewership figures were accurate and left no one out. This summing resulted in converting nominal data i. Will and Grace and the situation comedy genre.
For example, although feature film was one of the genres with a high proportion of shows containing such content, it ranked among the lowest in terms of frequency across shows that contained nonheterosexual content.
Despite strict adherence to the sampling plan, additional taping was required when, for example, new shows entered the fall lineup after the start of the new season to substitute for cancelled shows or when the day and time slot for a series was changed. All opening credits and those closing credits accompanied by content from the current episode i. Sex Roles.
This increase can be seen in the introduction of gay characters on many shows such as Spin City, ER, Dawson's Creekand Buffy the Vampire Slayeras well as shows that focus on gay characters in leading roles such as Will and Grace and It's All Relative.